"A decisive definition of fashion ought to be achieved through a redefinition of luxury. My examination of the term starts with questioning its most common insignia.That leads me to a research on the culture of luxury –meaning the history of refinement of individuals and etiquette. Social intercourse requires the creation of a surface which is based on the characteristics of its bearer. –That´s where fashion comes into play; the work of design being focused first on the construction of personality and second, as a derivative product, on its appearance."
-Wilfried Mayer
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